Design Process

George Brown Winter 2010

Week 14: Headline or Display Type

Week 14: Headline or Display Type

ATTENTION: Haiti Posters for Fundraiser- March 23 & 24

If you want your poster to be part of the Haiti Fundraiser next week, please bring your posters to either room, ONE HALF-HOUR before the sale starts.

OR you may drop off your poster, down the hall from the faculty offices (Room 137), take a left down the short hallway, and leave it on the chair between and outside Judith Gregory and Giles Morin offices spaces.

DUE FOR NEXT CLASS- PROJECT 3:
Thumbnails of your brochure:
1) 3 different visual concepts
2) 3 different grids and layouts

See class blog, Week 10 and 11, on ‘Brochures ‘for more information
https://designprocessgb.wordpress.com

Week 10: Project 3- Brochures

10 Tips for Creating Professional Brochure Designs

The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design:

. What’s out there. Collect and study brochures from around the community. What makes one design more appealing than another? You can develop your sense of good design by carefully studying other designs.
.
. Voice / Audience. Who are you trying to reach with your information, and how do you want to come across to them? Choose a font that will express the voice you desire (professional, humorous, casual…) and still keep your message clear. Avoid using more than two or three font styles, so as not to distract the reader from your message. Vary the font size of individual parts of the design according to their importance. Avoid excessive underlining, which can cause clutter and make text harder to read.
.
. Less is more. What is the purpose of your brochure? Use the ‘Brochure Checklist’ to decide what information is necessary, and arrange the components of your brochure in order of importance. The clearer you are about the order of importance within your information, the better your brochure will be. Make sketches and move the various elements around. Try repositioning one or more elements to see how your design is affected.
.
. Bars and boxes. Use bars and boxes sparingly. Boxes, borders and bars work well for directing one’s attention and separating busy areas–but too many can make your brochure design look cluttered or confusing. Explore other options for grouping and separating.
.
. Negative space. Use ’empty’ space to create a relationship between the contents and the page. Bring the specific information into focus on the page by adjusting the space around it. The amount of negative space in a design affects its overall tone of lightness or heaviness. As a person shouting in a noisy room stands out when the room suddenly becomes quiet, so does a word stand out on a busy page where the busyness suddenly stops.
.
. Keep it simple. Keep your message in mind and include only those ingredients necessary to communicate the message. If you choose graphic elements to ornament your brochure, ask yourself whether they help to direct the reader’s attention, or simply create distraction.
.
. Bigger, bolder and brighter. Once you have determined the relative importance and sequence of the particular components in your message, you will be ready to consider how to treat each of them. The most important items should obviously receive more of your reader’s attention. They should be larger, bolder, brighter, or in some other way made to stand out from the rest of your message.
.
. Color. Color can be applied as ink on paper or as the paper itself. There are hundreds of paper colors available, yet some of the most effective brochures are done in only one or two colors. Black and white brochures can often be more dramatic than color. The cost of printing should be considered before making a color decision.
.
. Paper selection. Paper comes in all sizes, colors, and textures. Ask your teacher about paper options. Using recycled paper can add an interesting flair to your brochure design, and it helps reduce the impact we make on our natural resources. However, using recycled paper can increase the cost of your brochure, because it is generally more expensive than regular paper.
.
Proofread! You should proofread your final design several times before having it printed. Once printed, it’s too late to fix an error that you didn’t spot. Read lines backwards to check for errors. Step back and look critically at the overall layout.

Week 10: Project 3- Brochure Lecture

Week 10: Project 3- Brochure Lecture

Week 10: Project 3- Brochure Lecture

Week 10: Project 3- Brochure Lecture

Week 10: Haiti Awareness Websites

Week 11: Haiti Awareness Websites

http://www.canadaforhaiti.com/Forms/Home.aspx
http://www.cbc.ca/arts/tv/story/2010/01/22/canada-haiti-telethon2.html
http://news.globaltv.com/story.html?id=2463870

http://www.facebook.com/youngartistsforhaiti

https://securesite.unxvision.com/WCC/eDonation/index.asp?Donation_form_id=8&isAdmin=1

Beneficiaries
• Free The Children
• War Child
• World Vision

http://www.yoursonglyrics.com/waving-flag-knaan/
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
And then it goes back, and then it goes back
And then it goes back
Born to a throne, stronger than Rome
But Violent prone, poor people zone
But it’s my home, all I have known
Where I got grown, streets we would roam
But out of the darkness, I came the farthest
Among the hardest survival
Learn from these streets, it can be bleak
Except no defeat, surrender retreat
So we struggling, fighting to eat and
We wondering when we’ll be free
So we patiently wait, for that fateful day
It’s not far away, so for now we say
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
And then it goes back, and then it goes back
And then it goes back
So many wars, settling scores
Bringing us promises, leaving us poor
I heard them say, love is the way
Love is the answer, that’s what they say,
But look how they treat us, make us believers
We fight their battles, then they deceive us
Try to control us, they couldn’t hold us
Cause we just move forward like Buffalo Soldiers
But we struggling, fighting to eat
And we wondering, when we’ll be free
So we patiently wait, for that faithful day
It’s not far away, but for now we say
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
And then it goes back, and then it goes back
And then it goes back
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
And then it goes back, and then it goes back
And then it goes back
(Ohhhh Ohhhh Ohhhhh Ohhhh)
And everybody will be singing it
(Ohhhh Ohhhh Ohhhhh Ohhhh)
And you and I will be singing it
(Ohhhh Ohhhh Ohhhhh Ohhhh)
And we all will be singing it
(Ohhh Ohh Ohh Ohh)
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
And then it goes back, and then it goes back
And then it goes back
When I get older, I will be stronger
They’ll call me freedom, just like a Waving Flag
And then it goes back, and then it goes back
And then it goes back
When I get older, when I get older
I will be stronger, just like a Waving Flag
Just like a Waving Flag, just like a Waving flag
Flag, flag, Just like a Waving Flag.

World25.org

PROJECTS = 90 points/90%
Project 1 = Icon/Symbol, 30 points
Project 2 = Poster, 30 points
Project 3 = Brochure, 30 points

ONGOING= 10 points/10%
Participation: crits & discussion, attendance = 10 points

GRAND TOTAL= 100 points/100%

Week 10: Haiti Poster Presentation & Final Hand In

HAITI PROJECT PRESENTATION
= 5 minutes, 5% of final grade

1. PowerPoint or PDF Formal Presentation
A. Full Color Photo must be presented of the Poster
1) Show close ups or details if necessary
B. Design Rationale
1) Why you chose to create your specific Poster
2) Explain why your design is successful
2. To hand in:
A. Digital copy of the Presentation on CD-ROM
1) Clearly labeled with student name
2) Project 2: Haiti Poster- Primary Image

Typography Online Reference

http://www.papress.com/other/thinkingwithtype/index.htm

Project 2: Poster Revised!

PROJECT 2: Haiti Poster= 30% of Final Grade
REVISED February 25, 2010

Week 6: Haiti Poster brainstorm ideas and thumbnails= 5%
A. Crit:
Brainstorm Ideas of “Canada for Haiti” posters and thumbnails
B. Lecture:
Informal “Show ‘n Tell” of AIGA, WPA, and handmade graphics
C. Studio:
Do quick individual thumbnails (12)
Pick 3 different directions for visual concept
D. Assignment:
Make 3 roughs in direction visual and conceptual directions, 4”x4” square,
black and white (3) as well as color (3)

Week 7: Roughs (3) due, (50% of final size) – showing further development= 5%
A. Crit:
Roughs
B. Studio:
Continue to refine, reiterate, re-sketch based on crit
C. Lecture: Poster Design, Typography, Image and Message
D. Assignment:
Pick 1 version for your 3 roughs and create 1 color composition
Write 1st draft of rationale for your final

Week 8: READING WEEK: NO CLASS!

Week 9: Comp (1, actual size, color) and Design Brief rough draft (81/2×11”, typed 12 point), HAND IN COMP AND ROUGH DRAFT to prof for grading= 5%
A. Crit:
Comp and rough draft of design rationale
One-on-one with Prof on Project 1
B. Studio:
Refine comp
C. Lecture: Grid
D. Assignment:
Make Finish based on crit and finalize Design Rationale
Add body copy of times of donation sale, location: “Canada for Haiti,” Fundraiser by Design Two and Design Process, Tuesday, March 23: 11a-2p, Wednesday & March 24, 830a-1130a

Week 10: Finish, Presentation and hand in assignments= 5%
DUE: Hand-in digital copy of presentation and HARD copy of Poster into Professor for grading
A. Crits:
Electronic, oral Presentations (10 minutes each) in Power Point or as
PDFs- research, rationale of ideation and final posters
B. Studio:
Hang posters around school and/or space
B. Lecture: Brochure Design
Brochure Project 3 introduce
C. Assignment:
Make thumbnails of brochure
Week 11:
A. Crits:
One-on-one with Prof on Project 2